Where is your organization going? What is the plan? How are you going to get there? Having a clear sense of purpose is very important for an organization to function well.
A sense of focus for your team, will lead to better and more focused work output. And frequent evaluation allows your members to look at how they are reaching their goals and increase efforts to achieve even more.
I was discussing motivating personnel to perform with some friends. Sometimes, when there is no goal and no motivation to improve performance, people develop bad habits and lose their drive.
But, having a clear mission statement and organizational goals can increase worker productivity and give people a direction to move toward.
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